Today, TAO is Europe’s only event agency which is 100% specialized in serving what is likely to be the most important source market for MICE in the future: Greater China
In order to maintain this position in the years ahead, the company has dedicated itself to its "ABC Mission":
A for Attitude: It is only with the right attitude that we can expect to do business in China. We are open, are ready to learn and accept the rules of our business partners.
B for Be Aware of Cultural Differences: We are aware that we are doing business within a different cultural framework to our own, and that the language-barrier is really just the smallest of many potential hurdles.
C for Committment: Trying to do “a little bit of business in China” does not work. We have decided to concentrate absolutely and solely on the expectations and demands of our Chinese event clients.