Project BMW 7 Series “TOP JOY” Incentive 3 days

Client: BMW China

An invitation to journalists from various lifestyle magazines in Beijing, China. The goal of the incentive was to introduce leading opinion-makers in the Chinese press to BMW’s home and headquarters in Bavaria, allowing them an insight into the company’s history, its people and culture, and tradition of innovation.

Number of participants: 40

Location: Munich & Surroundings

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